Make-Believe Logo

I was tasked to create a logo for a company that I made up. I knew from the beginning that I wanted to have logo with no words. I wanted it to be memorable that the imagery would be enough to recognize what the company is. Like Twitter, Snapchat, Nike, and more. I created my fake company, which would be a make-up company. Now that I have my company I kept thinking about what is a powerful image that consumers would recognize. I researched other makeup brands and their logos. I finally decided that I would use an eyelash curler as my main object because it’s a makeup tool. 

I drew it and played around with and created multiple different designs before choosing one and finalizing it. Check out my designs and the final product below!